Your Own SMS Sender ID
Who a message comes from matters as much as what it says. Register your approved SMS sender ID and booking confirmations and reminders reach your customers under your business name.
What it gives you
Sending under your business name
Messages arrive from your business name rather than an unknown number, which lifts open rates noticeably.
Trust and brand consistency
Customers recognise the message as yours, and any suspicion of a scam disappears.
Better response and cancellation rates
A recognised sender makes customers more likely to reply — and more likely to tell you in advance when they cannot attend.
Credit management
Buy credits for your own sending and track the remaining balance from your panel.
Low balance alerts
You are notified when your credit balance runs low, so sending is never interrupted.
What you need
An SMS sender ID approved in your business's name
A loaded credit balance for sending
Marketing consent obtained from your customers
How to connect
Apply for a sender ID
Apply for the sender ID you want to use. Sender IDs are subject to operator approval.
Complete the approval process
The ID is approved against your business documentation. This runs on the operator's side.
Enter it in the system
Add the approved sender ID in the communication settings in your panel.
Load credits
Purchase credits for your sending.
Send a test message
Make a test booking and confirm the message arrives under your sender ID.
Why a sender ID makes a difference
A significant share of people delete messages from unknown numbers without reading them. That is the biggest point of loss for reminder messages — the message was sent but never read.
A sender ID replaces the number with a name. The customer knows who the message is from as soon as they glance at the list, and opens it.
It is a security matter too: a message from a recognised sender does not raise suspicion of fraud.
Platform messages versus your own
The system's own notifications — subscription, payment and platform announcements — are sent centrally and do not draw on your credit balance.
Messages belonging to your business, such as booking confirmations and reminders, use your credits. The distinction is shown clearly in the panel.
Responsibility for consent
Sending commercial electronic messages requires consent. Obtaining the necessary permissions from your customers is your business's responsibility.
AsentTime lets contact preferences be managed per customer, and no messages are sent to records without consent.
Frequently Asked Questions
How long does sender ID approval take?
The approval process runs on the operator's side and depends on your business documentation. Until it completes, sending runs through the platform.
Can I send SMS without a sender ID?
Yes. Until your own ID is registered, sending runs through the platform.
Do platform notifications use my credits?
No. The system's own notifications are sent centrally and do not draw on your balance.
How do I check my remaining credits?
Your balance is shown in the communication settings in your panel.
What if a customer does not want messages?
Contact preferences are managed per customer, and no messages are sent to records without consent.
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Get started for your business today
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