Marketplace Payments (Sub-Merchant Structure)
In the marketplace model, each business is defined as its own sub-merchant at the payment provider. Payments taken through the platform are transferred directly to that business's account, with no intermediate pooled account required.
What it gives you
Direct settlement
Payments are transferred to the relevant business's account without waiting in an intermediate account.
Legal clarity
Because each business collects in its own name, financial responsibility is clearly separated.
Reporting per business
How much each business collected is tracked separately.
Automatic transfer tracking
Transfer requests and their statuses are tracked by the system.
Built for multi-business platforms
Designed for platforms hosting many businesses.
What you need
A payment provider account supporting sub-merchants (iyzico or PayTR)
Your business tax certificate and legal business details
A bank account (IBAN) in the business's name
Completion of the provider's sub-merchant approval process
How to connect
Choose your payment provider
Prepare an account with a provider supporting sub-merchants (iyzico or PayTR).
Enter business details
Provide tax details, bank account (IBAN) and legal business information.
Complete the sub-merchant application
The details are sent to the payment provider and the approval process begins.
Start collecting after approval
Payments are processed through the approved sub-merchant account.
When the marketplace model is needed
Where several independent businesses collect payments through one platform, whose name the money is collected in has to be settled — legally and financially.
In the classic model all payments land in the platform's account and are then distributed, which places the platform in an intermediary position and creates additional obligations.
In the sub-merchant model each business is registered in its own name at the payment provider. The customer's payment goes directly to that business's account; the platform only initiates the transaction.
The approval process and required documents
Sub-merchant registration is subject to the payment provider's approval. Tax details, legal business registration and bank account information are requested.
The process runs on the provider's side; AsentTime collects and forwards the details, but the approval decision belongs to the provider.
Payments cannot be initiated until approval completes, so that timeline needs factoring into any migration plan.
Frequently Asked Questions
What is a sub-merchant?
A business record registered under the platform at the payment provider, able to collect in its own name, with payments transferred directly to that business.
Which documents are required?
Tax details, legal business registration and a bank account (IBAN) in the business's name.
How long does approval take?
It depends on the payment provider and your documentation; the process runs on the provider's side.
Can I collect payments before approval?
No. Payments cannot be initiated through this model until the sub-merchant is approved.
Related integrations
Key features for this industry
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